It's still a tough job for sales people when hotel maintain the pricing level.More stay pay & percentage off deals with wholesalers.growing group base and working opaque channels to drive volume.Special group rates given to on going partners who have supported us in the past. Particate in Opaque models where rates are masked. This has proven quite successful for us this year in stimulating some demand. Creation of compelling packages and promotions for the local market and near by regions.Educate customers about our product and promote them rooms very early in the year.More marketing effort focusing on new developed marketsas aboveAs above - continuing to build our new relationships. / With the developement of the sales team plan 3-month startegies, constantly review and prepare.Our focus for 2009 was mainly on ARR but for 2010 our goal is to increase the occupancy by at least 20 to 25% with a ARR reduction of 10 to 12%.Main focus are OTAs as they are producing already over 50% of revenues.DittoIntroduce a Dynamic Pricing modelFocus on distribution, and focus on getting sales active in the market and selling... / Explore some new markets.Continued to maintain value added benefits to drive occupancy and take advantage of the pent-up demand. Capacity Maximization and Utilization remains the key.1. Increase market segment appeal. / 2. Aggressively renegotiate corporate rates. / 3. Increase marketing to leisure travelers.Offering an attractive deal for purchasing in advance for low demand period.Understand what motivates guests visits and able to keep them interested by providing relevant content, capture the unique value of the hotel and drive them to convert by ensuring superior customer experience.i keep it for myself ;)Building long term base business at a reasonable rateAs above5.44%Although demand is anticipated to improve in the coming year, we would focus on maximizing our business mix to improve occupancy levels. As the corporate demand may not have returned to the previous level in 2010, we would have to shift our focus in securing more business from the leisure sector be it FITs or groups. Another thing is to further enhance our customer loyalty so that our regulars would always attach to our group of hotels whereever they travel.rates are being maintained to acheive budget required levels...We are in a unique area and situation. Occupancy will come without extraordinary efforts.Offering packages that are hard to resist, continue to offer more for more night stays and insure that when they are here they get the best or better.Increase numbers with wholesale and through GDSMaintain same rate for next year to wholesaler, retail and lowering corporate rate to boost up more occupancy.Agressive rate for group and build up base occupancy. Increase local leisure transient booking throguh 3rd parkey Japanese distribution channel and fill out.Maintain current stragies. Watch competition closely. Work with distribution partners closely.As this year: try to maintain current occupancy rates by concentrating on service ...a. Spend on search marketing with a target number / b. Improve conversions on website / c. Improve experience for every single guest / d. Email marketing for past guests with irresistible offers / e. Get PR machinary active to get press mentionsGet more corporate businessWork on specials obly for low periods with adding extra values rather than dropping ratesMore packages; more value-added offers;New accounts on the market.Buying bulk contractsApply RM according to the time.Selected/targeted promotions with clear goals and objectives.Work with contract (crew) business in the short term. Build up group base.The strategy will be to drive ADR, while maintaining occupancy on the same level or maybe achieving a slight increase if the market permits this.Same as aboveAll the Occ growth for the next year is coming from the group segments as they performed poorly this year.Bloacks & ChartersWe do not expect an increase in occupancy for 2010e-marketing Strategy,Social Media, New OTAs, etc.Sales teams to be fully skilled in and understanding of dynamic pricing and how this works, what to say to the clients, how to deal with difficult questions as in stead of dealing with them effectivly they would simply offer a discount! (to my horror) Sales to have more product knowledge and in depth understanding of the operation and what needs it can fullfill and the markets it can attract and stimulate this by means of workshops, presentations, site visits, but also where the unit must deliver. This would increase occupancy into our units by having the right market, right rate and right time of year for the particular product.Target Niche Markets and Drive the sales team to look for new business while entertaining existing accounts. / Play on room type demand and oversell accordingly. / Work closely with Tour Operators and Destination Management Companies with Free Sale options and groups. / Utilize OTA (Online Travel Agents and Opaque Agents) to fill out need periods and yield on high demand periods. / No guests to be turned away at the desk, mean at the reception. Communicate a Daily Walk Away Rate, so receptionist can sell for walk-ins.New group pricing strategy. New exposure in some distribution channels where we haven't been available before.By reviewing the current market mix. Improve brand loyalty to existing customers & to develop new market segmentsFocus on new segments/value added packagingOpening up to Leisure groups and value added sales booked in advance to secure occupancy.Drive group segments, replace lost air crew base, increase number of mid size corporate accountsimprove long stay base, helps over weekends which are very lowContinue building market share, we will start the tracking of function space occupancy & market share as this is underdeveloped and an integral part of managing supply & demand.new markets, be aware of the market demand,Increase crew base, increase corporate transient base, increase leisure transient through value add packages. Enhancing the capability of our revenue management system to optimise rate more effectively.Maintain price competitivenessSWC 2010 in South Africa will have an impact on our occupancies for 2010.targeted promotions for weekends and corporate group.Lower rates during low seasonTactical pomotions, increase service levels.Market demand. No rate decreases.There is an upward swing alreadyFocus closely on Value adds. Probably price marginally higher than competitors & provide value adds accordingly to the DOW & target market for that propertyPromotions targeted toward leisure transient during weekends and other off-peak periods. Packages with added benefits (such as spa treatments). And generally lower rates towards conference and banquet groups.Accepting taking wedding business because of its size & Rate. / Promotional packages like weekend packages,Honeymoon packages etc. / Introducing lucrative commission structure to the Travel & Tour operators. / Tie-up with UTELL for third party websites businesses.More participation in targeted trade shows and promotions, more work on our e commerce / and internet platformsSimple rate structure at levels that have proven to drive volume very recently, plus performance incentives for tour operators.a low bottom rate, better hotel web site, more attention to hotels guests requestsContinue the good offers and discontinue the rest. Improve reservation technology to make life easier for our clients.Position other segments in the marketContinuing to develop new and existing markets.competitive rates, increased support to the sales teamNew corporate segments contracted; Business crews etc.Creating exposure in previous less active markets and strict control of confirmation and cancellation procedures of reservations.Occupancy is likely to remain the same. Rate is key.We have agreed on establishing smaller satellite sales offices in key market areas around Indonesia. WE are confident that a more hands on approach will result in increased occupancies from the FIT and corporate markets. WE also are working closely with the local Tourism Board and the provincial government to develop additional events co-sponsored by the government and local businesses to bring more tourism to the local area. Finally, we are working closely with the federal government to secure additional funding for expansion of the intenational airport and to secure and open sky policy which will surely lead to increased international arrivals from around Asia. We are looking for an increase of between 20% - 30% in international arrivals for 2010.Maintain the same rates and create new and more competitive packages.Our occupancy for the last 6 months has been better than 2008´s , so I belive we are on the right track. Keeping actual rates seems like will guarantee us good accopancies, so I would say the idea will be to keep rates steady until we reach this year´s occupancy, and then once we´ve reached it, try to incraese it to maximize revenue.Groups / RoadshowsAdded services for free without lowering rates.target new markets and define marketing actionsDevelop group reservations at lower rates ahead of time to build up occupancyNo plans to increase over the coming year. However, in 12 months time we will have an increased bedroom stock of 84 bedrooms (previously 49)....exciting times ahead!long term stay marketTry new segmentA lot of media exposure especially online and in the local market, plus enhancing our relationship with business organisations.Find new source of market e.g. to stimulate Chinese domestic demandsGive very good rates for the ealy reservations and good discounts for long staysNew ways of doing business in various segments.Contact Travel Agents to push for more salesleverage on web opportunities (OTAs/Opaque channels) to drive occupancy over soft spot periods.increased media advertising - generallyt get good results from strong rate option in national pressWe need more group business as a base to fill. Transient has not changed that much during the recession (just different market segments). We will nurture the transient business next year. For groups we will try different packages, incentives and value for money offers.We see that we are constantly growing on RGI and our next step is to see our chain from a destination point of view, not per hotel. We need to optimize and take benefit of our market coverage!same answerBetter positioning of Cruise companies. Accepting renegotiations of corporate partners.nursing corporate clients and loyalty programs.Targeting non US travel segments moreIncrease our marketing activitiesbeing more aggressive on groups and corporate businessBe competitive, with reates, offereings. Take advantage of your competitive advantage. Apply Marketing strtegies rather than just old plain Selling tactics. Marketing strategies will let customers know your pluses and will lead them to a better experience.to increase the marketing options / to use all the staff for sales / to use the hotel facilities to incourage the guests to stay infocusing on new segmentsWe hope to get a 5% incrementWorking with partners such as corporate accounts and 3rd party sites to ensure that we have maximum uptake on allocations / agreements.Maintain the same rates but increase incentives to Bookers. / Offer more attractive Dot Com rates coupled with more Benifets.We will continue on a similar track of attempting to maintain or steal market share. Lower rates or rates that represent deep discounts do not stimulate demand but some level of "pricing adjustments" become somewhat necessary to maintain the right market position in the respective competitive sets.SPORT EVENTS IN THE CITYContinue the same strategy adopted in 2009Group and Airline crew business for solid base occupancy is a number one priority. Corporate segment is big in this town and have been hurting in 2009. We will get back on our feet as soon as their businesses pick-up. Typical Monday-Thursday business. Weekends mostly SMERF groups and based on city-wide events.We will focus on increasing should date occupancy in most hotels by utilizing LOS pricing controls.We plan to use marketing tools like Travelzoo and Travel-ticker to send aggressive discount rate campaigns in Q1 to gain occupancy.- find suitable group, C&I business / - contract more corporate even at less favourable rates so we can "turn on the tap" if neededTry to ensure my Operations and Sales teams are focusing on strengthening the relationships they built and retaining the business we have today.Adding additional base businessCapture booking from a steeped booking window possibly. Work with untapped markets and non bookers in order to capture extra revenue and occupancy.Offer value added packages, use opaque, non-opaque and government aggressively over need dates, keep BAR competitive so it offers a real value to customers. Ensure all channels are open and available for sale over need dates. Develop strategic relationships with OTA market managers and participate in promotions when warranted.Look for new markets to develop, increase exposure through direct marketing to repeat guests and travel agents.We will be driving occupancy by paying attention to updates from the Y-Partnership on consumer preferences and keeping a pulse on what consumers are responding to. We have a deal that focuses on driving length of stay. It is a bundled offer that includes 5 nights plus an unrestrictive $250 resort credit that puts the guests in control of how they want to enjoy their resort experience. The idea came to us from results of a Y-Partnership survey that offered insights on what consumers are likely to respond favorably to in terms of promotional offers.Aggressive pricing; Taking care of the quality; very present in market (SALES!!- still important!)As above, the Soccer World Cup will have a significant impact on our occupanices for 2010.Raising market share in groups due to a higher staffed sales departement.stronger salesIncrease sales force. / Cater to groups that have demand AND that are a right fit for the hotel.Increase in marketing.With adding another 40 guest rooms and meeting space, based on pace for the last 3 years we see the opportunity to increase this market. We have also seen a uptick in business travel over the last 6 months and believe that this travel will increase into 2010.to build the corporate segmentContinue doing what we did last year, more agressive approach to getting occupancy.New accounts, better penetration of corporate negotiated accounts, steal from competitorsSecuring contract business.For me, groups are the most easy way to build base occupancy. But having the loyal client is fundamental. For example: If the company XXX sends a lot of corporate travelers to your destination, then the hotels would like to have the company as a top client, so the objective would be to fight for that business and to build a really good long relationship with the company XXX.Generate demand with value added packages on days where group is low and demand is low.Marketing, advertisingWe anticipate a moderate but gradual increase in revenue in the upcoming yearWorking with more 3rd parties, and looking for group in low period.increase promotional messages during slow/low peak periods, focus on value added and multi stay promotions.negociate with local companiesGain share through segment changessame as aboveOccupancy goals are flat to prior year.Sellout efficiency! Occupancy growth for this coming year will be difficult as our sellout efficiency improved dramatically, sometimes at the expense of rate. However, given peak night sellout rates, occupancy growth will only be a phenomenon over shoulder nights and weekends. Therefore, sell through availability is paramount, as is group sales for weekends. Competitive pricing for groups is a must.We don't have a lot Expectation, but we're investing now in the Early birdincrease others markets. create alliance with others related companies such as Airline, cruise ships, etcExpanding advertising to stimulate demand, trying to recapture the group segment by being competitive.We have increased our television and Internet advertising by 40% during the recession, and will continue to do so next year. While our competitors are publically traded, our company does not answer to investors. We have made budget adjustments to allow us to continue to take advantage of lower advertising costs that are available in all major media at this time.Focus on the last minute pickup.We shall further enhance our efforts to obtain a cut from the huge Asian Market as we did over the past 3 years. We shall focus more then ever on direct bookings and keep a close eye on our historical guest data. We are offering special packages for returning guests. Further we are strengthening our 3rd Sales Platforms in Europe, Mid East and East Eurpoe.HAVE RUN OUT OF IDEAS.Try to maintain the existing share which according to Star reports has this property leading the marketplace in ADR, OCC & REVPAR.channel management ; market segmentation pricing and more incentives than discountingWe will try to find new segments on the market and offer them better and reliable quality services.Group business and neighborhood promotions.Give availability at vlaue rates, beyond 365 days. / Build a lower value but steady base, upon which you can build up closer to the arrival date (filter business with rate values upwards).Offer value added services for companies such as weekend promotions on F&B, free upgrades,More distribution channels, more advertising, more negotiated accounts, more groups.We see 2010 being stronger that than 2009 in occupancy.Increased distribution channels, increased segmentation focus, new web site with optmiization and advertising to back it up, increased marketing efforts, inceased effort on old fashion sales and partner building.More competitive rates; packaging, so rate is opaque; group businessTake better decisions with group demands. Keep having a strong PR and e-marketing presence.Seeking for new corporate and potencial guests.competitive rates (lower rates)More contracted business, packages, CPC campaigns, Opaque if need be.Having competitive promotions and offers in the market place. evaluating marketing stratgies in some support segments and try to find ways to increase those area which will help drive occupancy without heavy reliance on FIT and Leisure segmentsTargeting market segments that are traveling, maintaining strong relationships with current customers and looking for opportunites to steal market share.Customer care, optimizing all distrubution channels and an increased local sales effort.Our plans are actually to reduce occupancy by 3% in 2010Mantain occupancy not increasing rates.More aggressive use of the GDS- Expand on 3rd party channelsThere is no plans for increasing occupancy in your area. No new business.Develop new market segments and focus on new leads. Focus also on web-based RMThe property currently enjoys a significant occupancy lead over its competitors. It is the property's position to maintain this premium by implementing opaque rates over softer periods that are extremely attractive further out in the booking cycle to supply the occupancy base needed to maintain its occupancy edge.We will be more aggressive with groups on weekends and look for new business, new segments that increase our length of stay.We will be keeping rate at the lower price points rather than increasing them back to where they were prior to the economic decline. Additionally, we have noticed smaller room type inventory (Condo-hotel) has seen higher demand than previously, so we have put an overbooking strategy into place to allow guests to continue booking the most popular room types, in an effort on our end to fill more rooms overall.annual pre-booking incentives.Group sales, corporate transient sales, and yielding casino players more efficientlySegmenting moreFocus more on the national and regional market to buffer seasonal effects. Business travel is slowly recovering.Going after corporate travel, incentive markets and associations.Broaden channel distribution and increase product awareness while still protecting rate at peak times. / Set aggressive rates in off peak times with value added activities.Work all channels to their fullest potential while maintaining great service and amenities..maintain flexibilityMore targeted promotions through loyalty marketing campaign and CRM initiativesMaintain all channels of distribution open, with multiple room products to encourage upsell revenue; heavy reliance on OTA and discounted Transient channels; broader Leisure domestic and int'l providers; deeper partnerships with airline booking channels; heightened awareness campaigns on GDS; greater focus on group and convention business distribution sites; improve booking technology for transaction ease; escalate brand awareness campaigns; include social media outlets and improve response to social media inquiries; utilize guest databases to attract repeat customer; include added value the customer is asking for (voice of the customer).apply to the same idea above mentioned; will try to boost demand by offering competitive rate to the channels where the price elasticity is elastic.We will continue with similar packages and promotions as we did this year. Our company will have a group wide campaign (enriching your life) which will have attractive package elements for international market. Locally we will pursue with the strategies that have proven effective.target bigger base occupancy markets to build base, followed by short term high yielding markets.Keep options open, and do more value added packages while holding rate and increase discounts offered via opaque and wholesale channels.Offer different promotional rates and packages, special reward programs for bookers, loyalty card members, staff incentives for upselling and taking walkins, etc.Occupancy is expected to stay strong so the main focus will be on rate.More Crew base and longstay base in order to maximise revenue with correct restriction and authorisation of inventory.Continue with the measures taken previously but considering higher RevPAR.We already have as much as possible out there and are now sacrificing rate too much, We will have to wait it out now and hope for some growth as business slowly improves.#NAME?There is a demand the question to have a better penetrationFocusing on Corporate FIT and GroupsIncrease our customer loyalty (CRM). / Find out new markets.we should be able to increase at 30% from this year.Relook on existing clientele list, tapping on competitor high yield accounts. Exploring into newly untapped industries. Encourage greater LOS while offering value added benefits on strategic market segmentsSecureing good base of Groups and crew. Also contarctin with Volume producing corporates by giving add on at competitive pricing.become cleverer at yield management.Going after the business never cosidered before...most probably keeping these current ratesWe are concentrating on Rate Parity, while trying to effectively use 3 or 4 key distrributin channels.Direct mailing to the contacts from the corporate clientele with offers. / Targeted advertising in popular life-style magazines in order to get business from the local market.More focus in group business .We created packages with added value which we hope to increase our occupancy with.We have no plans to do this at all. In fact I anticipate that our occupancy will fall in 2010. All our hotels have a very strong occupancy as it is. The London hotel market has been very strong the last 3 months in particular and the weakness of the £ against the Euro is bringing more european travellers to the the UK. This situation lends itself to a more aggressive pricing policy.Continue to Strengthen and widen distribution reach with particular focus on brand websites. / Focussed sales strategy. / Continue to strengthen RM culture to ensure all revenue opportunities are maximisedWe plan to offer some different products to the new market segmentsEspecially in low season, packages and online distribution will be the main tool.Go directwork on blocks, leisre segment to be targetted more agressively.Continue the efforts of expanding customer base in existing markets and identify potential for catering to new market segments.Adding additional amenities.Attracting new business guests, working with new online partners, general pick-up of the economyOur occupancy already increased by 6% in 2009, the strategy for next year is to either maintain it or either decrease it a little bit in favor of a better average rateless contracted / committed businessIncrease direct sales presence in eacch market. Increase investment ini paid search campaigns. Ensure that our web sites are the best optimized and more robust than our competitors.contracting a crewtarget more wholesaler and e channel productivityAttractive group rates. / Early bird offers / Last minute deals / Incentivising tour operators and corporate accounts / Extend successful packages / Look for new markets while continue attracting traditional onesRate reduction early on, PPC, database mailings and emails, TV advertisingContinue to diversify mixFinding new customers and marketsNot only will we being increasing the number of channels we are available on but we are also doing more marketing to get our brand known as a hotel, as opposed to a locals casino.We have to hire a Revenue Manager and redesign the functions and responsabilities of the Sales Managers.Stay on top of sports & leisure business that will be traveling to the area & make contact immediately.SEO, new website, PR activity to continue to generate press coverageIncrease in targeted marketing efforts. / Increase in customer service levels to convert first time guests to repeat guestsshort city break for upmarket locals and tourists from EU as the value of Pound will be continuously weak / getting more sports clients such as football teams as they normally have to play home and away gamesTarget and focus on growing "recession proof" industries. We found some industries extremely strong during a economic downturn period.Drive base of business through groups etc ... / Marketing has huger role to play to target and drive the right customer ...maintain strong focus on distribution channels, offer more room choices3% increaseEncourage early bird bookings.Continued focus on building direct business. More value adding rather than discounting.As far as occupancy is concerned plan to provide the customer more value as far as rates are concerned. Also plan to increase electronic visibility which in turn should help me increase my occupancies.Protect important corporate accounts.No positive sign till end of September 2010. Will expect more increase from October 10 afterward. The occupancy will increase by approximately 5% point occupancy vs 2009 in overallFocus on Conferences and longstayersMicro marketingWork on discounted and pre paid rate.Drop by about 4%See aboveThe only way to keep the same occupancy is to have groups.Continue to launch package to drive weekend or holiday business eg over the school holiday or public holidays.Value added business package to drive weekday business.reinforce web strategy during low demand period / increase crew mix / group conversion focus /Promotions in need periodsTarketing group business more aggressively, especially corporate group meeting business and associations, especially sports teams that make use of banqueting space as well.work on base business / advance purchase / add on package / new target accounts / long stays / active on online businessIdebtify low demand dates and Rooms not sold by dayCurrently with the occupancy of 93% YTD we want to continue on the same and may not be able to grow further than this.taking more group business to fill up the hotel in advanceWe're going to be more competitive in the corporate group market and try and grow this mix. Also, we will be more competitive in the opaque and traditional wholesale market. Lastly, we are going to implement new technologies such as HBSI so that we can give the traditional wholesares room only inventory.Try to make every inquiry work for the property. Work with clients to give them what they want, need and can afford. Get as much in the funnel and on the books as we can.increasing local accounts1) Maintaining existing occupancy levels or perhaps only slight improvements will be required. A better mix of business/segments/channels would be more beneficial. / 2) Drive additional group volumes and recognize that existing group blocks have been washed to such an extent that attrition will not be an issue in 2010.We are now focussing our efforts in increasing rates for next year maintaing occupancy.Maintain current levels though yielding out lower rated and replacing with more "affluent" businessKeep seeking and get to the guest before the competition does.heavily discount group to build base.packages and added valuesFocus more in the leisure marketincrease awareness through online marketingit would be difficult to increase occupancy for the coming year. it would be good to manage to keep this year's occupancy with the right strategy.Flexible rates.increased the volume of contracted business to build a baseContinue developing new segments and other revenue sources.Opaque channel wil help get the occupancy for need periods.More Sales and marketing efforts with education from RM on holes, rates to be offered and space availableKeeping promotions and offers, in the right moment and taking advantage of holidays and seasonal days..... / / Make agreements with big companies.Still continue with the strategy of free night with advance cut off plus value added which is going to bring occupancy based at least 3 months ahead.Off season ratesplan ahead and offer special rates for holiday periods and weekendsexcept existing target marktet segments, to develop new protential segment such as Chinese Government and or small to midium local Chinese Enterprises / / to improve business from Chinese leisure segmentnewer markets are the keySee abovebetter rates with more focus on the Global Distribution System and more RFPs.Continuing to be flexible with group rates and corporate rates. Offer market specific rates and qualified discounts which do not dilute overall ADR but drive need periods.Putting much stress on inbound MICE, which is relatively new market for Japan, and look quite promissing.9%Devellope e.distribution channel .continued manipulation of new market segments and dormant customer segmentsimplementation of our new public rates structure / developing corporate market / increase e-salesmore attractiv rate to get maximum of group business / more reactivity with "leisure" promotionsee above - the balance of the guest mix is the key and corresponding contracting of both corporate and leisure partners. all of which requires a good and attractive product in the market place.Internet, publicity abroadWe plan to offer promotions during low seasons both to domestic and overseas clientele. And, we are focusing on online distribution channels.Target on development of other market segments, agressive focus on corporate business, close rapport with wholesalers.Going after new market segments aggressively.decreasing corporate agreed rates in order to gain "protected" business rather than showing the public low BAR ratesKeep growing.Brand growth , client relationship and consitently look for new marketsSetting strategies to attract new segments and new business we never had before and building a base of Long term, crews and groups then starting to yield afterwards.Pull through on Special Corporate accountsincrease the distribution channels to include wider choise and being available to a larger audienceCapitalizing on e-channels. We have re-launched our website, re-structured our URLs for better ranking and organic search in the Search Engines.Exploit all channels and work closely with Sales to ensure they are always in front of the customer so that when travelling returns, they are coming back to your hotel.work more with sales on pricing strategy for group business; be more flexible on group rates;nothing, our booking is window has dropped from 18 days to down to 7 days so we just wait and watch.Targeted marketing campaigns.Grow LSG market and MICE segment to achieve comfortable base.1. Focus more on growing rates and maintaining current occupancy level considering the new room supply coming onstream in year 2010Channel promotion / Package / Seize toursContinue with the discounting strategy during valley periods. Contract as much as possible and yield them out when you dont need the business.Find more meeting groups or tour groupsMore SMERF and Government business for group.Continue to build base business with airline crews and group base and expect a higher demand from the business FIT customersGo for more centric advertisingGood service, extensive marketing, tapping new sectors, weddings, events, trade shows, etcAiming to maintain occupancy.Gaining more group shareMore attention to revenue management and the web as a channelFocus on direct sales segments; identify new segments of opporunity.As above continue to expand market segment opportunities.Use of Expedia and see the comment above about the consortia segmentOpaque Packge works.Offer extra bonus night or value addedcontinue to use dynamic promoions but use them at the right times of the year.Boosting weekend occupancy through tactical rate promotions and engaging contracted leisure groups.We are pursuing additional segments of business at our hotels. We are also looking to maximize our value proposition in each channel.Corporate business returning and also maintaining as much of the leisure increases due to the staycation market.Other than packaging & keeping the a healthy mix, will Focus on the online business & spending more in e-marketing.ddddSEO and rate management tools such as EXYeild to drive 3rd party business. / Increase voice reservation training as many guests now phone to bargin with reservations to get the best rate / packageconfidentialvcxbvbvWe are piling on the business travel accounts at attractive prices.Tap from newly added distribution channels, including opaque (now in progress)Offering lower, more competitive rates on both the transient and group sides. We have to be cognizant of the brand we represent, but also of the market in which we reside and what we need to do to look palatable to the client.Multiple Segments, using the Internet to its advantage.Mainly we will be focusing on improving occupancy on weekends. Special offers for city breaks will continue. According to STR we have space to develop in weekend occupancy.Now in our market, the main issue is that offering flexible rates and offer value added benefits to the customers.As Abovegoing all inclusiveThe strategy is at least to maintain occupancy through a) customer fidelization and b) expansion towards new segmentsGroup promotions and smarter LOS patterns to cover the shoulder nigths better. We are also offering a lower dfiscount on Senior and AAA rates to capture more of the leisure marketWorling closely with all the segment to max Occ, using all the sources to get more business across all the segment and apllying for all the future RFP (Tenders)aim is to maintain occupancyAs stated above.Various strategies have been put in place for the groups, corporate, leisure and unqualified market. We feel value added benefits are what consumers are looking at currently.Reach out to newer marketskfasdfaf safsadfsa fadqdqExtended packages and PromotionsIncreasing our market share with our current clients as well as seeking to venture into new segments.should be a little grow towards 2007/8 digitsRFP's and Leisure contracts. Incentivize chain usage.5-7 %